https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1 2026-04-19T12:53:02Z 2026-04-19T12:53:02Z Dyck, Bruno Caza, Arran Aure, Patrick Adriel H. Leaman, James Marcus, Joel Jimenez, Shieradel Kato, Anne https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/2575 2026-04-17T19:27:51Z 2026-03-20T00:00:00Z

Title: Management : Financial, Social, and Ecological Well-Being Authors: Dyck, Bruno; Caza, Arran; Aure, Patrick Adriel H.; Leaman, James; Marcus, Joel; Jimenez, Shieradel; Kato, Anne Abstract: Management: Financial, Social, and Ecological Well-Being has been written to be used in virtually any management principles course. While providing a complete overview of the field, this textbook is unique in presenting and comparing three approaches to management—Financial Bottom Line (FBL), Triple Bottom Line (TBL), and Social and Ecological Thought (SET)—a format that has been shown to enhance students’ critical and ethical thinking. Updated and revised by an international team of authors, this edition includes inspiring opening cases and features on entrepreneurship that encourage readers to apply ideas from managerial practice.

2026-03-20T00:00:00Z Wu, Ruhai https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/2564 2026-04-13T13:09:48Z 2026-04-01T00:00:00Z

Title: Digital Marketing Fundamentals Authors: Wu, Ruhai Editors: Aguayo Lopez, Monica Abstract: Digital Marketing Fundamentals (2026) is an open-access training guide by Dr. Ruhai Wu of McMaster University that bridges digital marketing theory and practical application. It provides a comprehensive roadmap for mastering search engine optimization, user-centric website design, digital advertising, and social media strategy using data-driven tools.

2026-04-01T00:00:00Z Symbaluk, Diane Hall, Robyn https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/2563 2026-04-13T13:05:56Z 2024-07-16T00:00:00Z

Title: Research Methods : Exploring the Social World in Canadian Contexts Authors: Symbaluk, Diane; Hall, Robyn Abstract: Research Methods: Exploring the Social World in Canadian Contexts, third edition, provides students with a readily accessible introduction to research methodology. This open textbook covers qualitative and quantitative methods, guiding readers through planning and conducting research, proposal writing, and report creation while addressing common research errors and challenges. Key topics include ethics, research design, sampling, experiments, surveys, qualitative interviewing, ethnography, and mixed-method approaches.

2024-07-16T00:00:00Z Quartermain, Michael https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/2562 2026-04-08T17:00:39Z 2025-01-01T00:00:00Z

Title: Integrating Generative AI into Post-Secondary Teaching Practice Authors: Quartermain, Michael Abstract: Empower your students to use AI wisely, not blindly.; This Open Education Resource (OER) equips educators with a classroom‑ready teaching module that helps integrate generative AI tools using Microsoft Copilot into learning with ethics, clarity, and critical thinking at the forefront, designed for immediate and ease of classroom adoption. This OER supports faculty building student capacity for responsible AI use. It offers a practical, adaptable framework that keeps human expertise at the center of teaching while preparing learners for an AI‑rich future.; The resource includes a full BOPPPS lesson plan, slide deck, student worksheets, and a research‑informed guide that supports ethical, transparent, and pedagogically sound AI use. Through structured I (interests) and Q (question) inquiry using, guided prompt engineering, and source‑validation exercises, students learn to interrogate AI outputs, recognize hallucinations, and reflect on ethical reasoning to their use of generative tools. Grounded in current scholarship on AI literacy, academic integrity, and critical thinking, this OER helps educators shift from policing AI to leveraging it as a catalyst for deeper analysis, evaluation, and creation. Adaptable across disciplines, it offers practical strategies for teaching with AI in ways that enhance learning and uphold academic values.

2025-01-01T00:00:00Z