Please use this identifier to cite or link to this item: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1116
Full metadata record
DC FieldValueLanguage
dc.contributor.authorPentiricci, Catherine-
dc.contributor.editorRobinson, Amanda-
dc.contributor.editorWells, Andrew-
dc.contributor.editorCallan, Alana-
dc.date.accessioned2022-03-23T15:16:01Z-
dc.date.available2022-03-23T15:16:01Z-
dc.date.issued2022-
dc.identifierb94762a4-a564-4568-ab84-b1843f526d16-
dc.identifier.urihttps://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1116-
dc.description.sponsorshipThis project is made possible with funding by the Government of Ontario and through eCampusOntario's support of the Virtual Learning Strategy.-
dc.language.isoengen_US
dc.rightsOCL 1.0 | https://www.ecampusontario.ca/wp-content/uploads/2021/10/Ontario-Commons-License-1.pdfen_US
dc.subjectContent marketingen_US
dc.subjectDigital marketingen_US
dc.subjectSocial media marketing campaignsen_US
dc.titleContent Marketingen_US
dc.typeLearning Objecten_US
dcterms.accessRightsRestricted Access-
dcterms.accessRightsRestricted Accessen_US
dcterms.educationLevelCollegeen_US
dcterms.educationLevelAdult and Continuing Educationen_US
dc.identifier.slughttps://openlibrary.ecampusontario.ca/catalogue/item/?id=b94762a4-a564-4568-ab84-b1843f526d16-
ecO-OER.AdoptedNoen_US
ecO-OER.AncillaryMaterialNoen_US
ecO-OER.InstitutionalAffiliationFleming Collegeen_US
ecO-OER.ISNI0000 0001 0745 1291en_US
ecO-OER.ReviewedNoen_US
ecO-OER.AccessibilityStatementYesen_US
ecO-OER.CourseTitleFleming College, Micro-Credential: Content Marketing (MKTG157)en_US
lrmi.learningResourceTypeEducational Unit - Micro-Credentialen_US
lrmi.learningResourceTypeAssessment - Self-Assessment/Practiceen_US
lrmi.learningResourceTypeAssessment - Formal Assessmenten_US
ecO-OER.POD.compatibleNoen_US
dc.description.abstractStudents will learn to create successful social media marketing campaigns that focus on digital storytelling and feature compelling content. Learners will become familiar with best practices for marketing on leading social media platforms, learn to identify the right target audiences, and discover strategies for creating a variety of digital content to engage their audience.en_US
dc.description.abstractThe learning outcomes are 1. Develop an outline of a social media marketing campaign--2. Compare and contrast the role of Blogs/Vlogs in a social media campaign, and learn how to select the appropriate channels and formats for Blog/Vlog content--3. Identify and distinguish the differences in the foundations of specific social media platforms and identify the appropriate use of Facebook for content marketing.--4. Identify and distinguish the differences in the foundations of specific social media platforms. Specifically, identify the appropriate use of Instagram for content marketing.--5. Identify and distinguish the differences in the foundations of specific social media platforms. Identify the appropriate use of Twitter for content marketing.--6. Identify and distinguish the differences in the foundations of specific social media platforms. Specifically, identify the appropriate use of YouTube for content marketing.en_US
dc.description.abstractThis micro-credential includes learning lessons, student activities, and assignments. The course can be downloaded into a learning management system such as Desire2Learn or Brightspace.en_US
dc.subject.otherBusiness & Economy - Business Managementen_US
dc.subject.otherHumanities - Communication Studiesen_US
ecO-OER.VLS.projectIDFLEM-1194en_US
ecO-OER.VLS.CategoryDigital Content - Create a New Online Courseen_US
ecO-OER.VLSYes-
ecO-OER.VLSYesen_US
ecO-OER.CVLPNo-
ecO-OER.CVLPNoen_US
ecO-OER.ItemTypeMicro-Credentialen_US
ecO-OER.MediaFormatCommon Cartridgeen_US
ecO-OER.MediaFormatSCORM Packageen_US
ecO-OER.VLS.cvlpSupportedNoen_US
Appears in Collections:VLS Collection

Files in This Item:
File Description SizeFormat 
ContentMarketing-QualityMattersReviewChecklist.pdf
  Restricted Access
%%acc%% Fleming College Quality Matters Review Checklist (PDF)2.53 MBPDFView/Open Request a copy
Content Marketing-CommonCartridge-Revised.imscc.zip
  Restricted Access
%%dl%% Zip File (Common Cartridge)81.36 MBzipView/Open Request a copy
D2LExport_172013_Content Marketing Revised_202222439.zip
  Restricted Access
%%dl%% Zip File (D2L files)32.88 MBzipView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.