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Title: Digital Marketing Analytics
Authors: Jardine, Christopher
Paima, Jina
Wadhvana, Mihir
Keywords: Digital marketing
Marketing analytics
Issue Date: 22-Feb-2022
Publisher: Durham College
Abstract: The Digital Marketing Analytic's micro-credential focuses on the visualization and analysis of data to measure the effectiveness of media investments and support the development of recommendations to optimize marketing efforts. Through real-world case studies and a comprehensive project, learners develop the skills needed to identify customer segments and define KPIs to ensure business goals are met.
Appears in Collections:VLS Collection

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