Comment bien communiquer : Une introduction à la vulgarisation scientifique

Abstract

This first unit will provide the learner with an overview on the importance of good communication with the media or using social media platforms to make science accessible to all.

The first module will introduce the learner to various styles of media communications (newspaper, radio, TV, social networks). At the end of the module, learners will have a better understanding of how to communicate with the media, whether through traditional or innovative formats, with a focus on media literacy.

Module 2 will help learners understand the different elements of a good interview. This module will help learners acquire the necessary skills to interact effectively with the media and offer preparation guidelines and tips to conduct an interview with confidence.

The final module will help learners better share their content on social media platforms. Topics broached include: how to reach your target audience more effectively, create networking opportunities, sharing and exchanging scientific information with your audience and more. This module will provide learners with the skills to interact effectively with target audiences on social media platforms in order to enhance scientific communication of projects and research activities.