Branding and Reputation

Abstract

About the Course: This is the third of five courses in the Entrepreneurship for Creatives Microcredential Series. In this third course - Branding and Reputation - leaners will be introduced to the concept of a brand, the principles of branding, and their importance to marketing a product.

The Entrepreneurship for Creatives microcredential series is a digital program that offers creatives the competencies and capabilities they need to bring their products, designs, and services to market. The program is suitable for those starting their entrepreneurship journey and wanting foundational tools to help build or grow their business.

At the end of the program, learners will be equipped with the knowledge, skills, experiences and confidence to achieve the following learning outcomes:

1. Build a sustainable business through product pricing, sales and profits 2. Learn business basics including bookkeeping, inventory and operations 3. Understand growth hacking and marketing for creatives 4. Learn the principles and practices of community building to grow a sales pipeline 5. Develop and deploy content strategy to support sales