Contemporary Public Relations

Abstract

Contemporary Public Relations is a suite of six courses focused on current issues in public relations and corporate communications. It is geared towards professionals with some public relations or marketing experience who wish to enhance their understanding of the public relations profession. The courses cover leadership, evaluation and measurement, communications strategy, issues management and stakeholder relations, tools and technology and "purpose-driven" public relations which explores issues including gender, diversity, corporate social responsibility and environmental issues. Developed by practitioners with extensive industry experience, the courses provide a mix of current readings, interactive exercises, case studies and reflections. They are designed to exist as single courses or be offered together as part of a certificate.