1. eCampusOntario DSpace
  2. eCampusOntario Open Community
  3. Ontario OER Collection
Please use this identifier to cite or link to this item: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1708
Full metadata record
DC FieldValueLanguage
dc.contributor.authorManuel, Lina-
dc.date.accessioned2022-12-20T15:10:19Z-
dc.date.available2022-12-20T15:10:19Z-
dc.date.issued2022-08-15-
dc.identifierd48f4c1a-d01b-46b7-a068-a37fc44ce244-
dc.identifier.urihttps://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1708-
dc.description.tableofcontentsChapter 1: Introduction to Global Marketingen_US
dc.description.tableofcontentsChapter 2: The Economic and Political Environmenten_US
dc.description.tableofcontentsChapter 3: Social and Cultural Environmenten_US
dc.description.tableofcontentsChapter 4: Global Market Planningen_US
dc.description.tableofcontentsChapter 5: Competing in a Global Marketplaceen_US
dc.description.tableofcontentsChapter 6: Global Market Entry Modesen_US
dc.description.tableofcontentsChapter 7: Global Productsen_US
dc.description.tableofcontentsChapter 8: Global Pricingen_US
dc.description.tableofcontentsChapter 9: Global Distributionen_US
dc.description.tableofcontentsChapter 10: Global Promotionen_US
dc.description.tableofcontentsChapter 11: The Global Marketing Planen_US
dc.description.tableofcontentsChapter 12: Creating a Global Branden_US
dc.description.tableofcontentsChapter 13: Introduction to E-Commerceen_US
dc.description.tableofcontentsChapter 14: Emerging Technologyen_US
dc.language.isoengen_US
dc.publisherFanshawe College Pressbooksen_US
dc.relation.isformatofhttps://ecampusontario.pressbooks.pub/globalmarketing/en_US
dc.relation.haspartResources for Educators: Instructor Slide Decks | https://ecampusontario.pressbooks.pub/globalmarketing/back-matter/ancillary-resources/en_US
dc.rightsCC BY-NC-SA | https://creativecommons.org/licenses/by-nc-sa/4.0/en_US
dc.subjectGlobal Marketingen_US
dc.titleGlobal Marketing In a Digital World (v. 1.1 - August 30, 2023)en_US
dc.typeBooken_US
dcterms.accessRightsOpen Accessen_US
dcterms.educationLevelCollegeen_US
dcterms.educationLevelUniversity - Undergraduateen_US
dcterms.educationLevelAdult and Continuing Educationen_US
dc.date.updated2023-09-15-
dc.identifier.slughttps://openlibrary.ecampusontario.ca/catalogue/item/?id=d48f4c1a-d01b-46b7-a068-a37fc44ce244-
dc.rights.holderFanshawe Collegeen_US
ecO-OER.AdoptedNoen_US
ecO-OER.AncillaryMaterialYesen_US
ecO-OER.InstitutionalAffiliationFanshawe Collegeen_US
ecO-OER.ISNI0000 0001 0487 5961en_US
ecO-OER.ReviewedNoen_US
ecO-OER.AccessibilityStatementYesen_US
ecO-OER.AccessibilityURIAccessibility Statement: WCAG 2.0 | https://ecampusontario.pressbooks.pub/globalmarketing/front-matter/about-this-book/en_US
ecO-OER.CourseTitleFanshawe College, (MGMT-6065/6029)en_US
lrmi.learningResourceTypeInstructional Object - Lecture Materialen_US
lrmi.learningResourceTypeAssessment - Self-Assessment/Practiceen_US
lrmi.learningResourceTypeLearning Resource - Textbooken_US
lrmi.learningResourceTypeLearning Resource - Booken_US
ecO-OER.POD.compatibleYesen_US
dc.description.abstractGlobal Marketing In A Digital World - First Edition, offers students the principles and framework that firms undertake when selling their products and services around the world. In a technologically advanced world, digital marketing becomes a crucial part in the success of companies going global.en_US
dc.subject.otherBusiness & Economyen_US
ecO-OER.VLS.CategoryNoneen_US
ecO-OER.VLSNoen_US
ecO-OER.CVLPNoen_US
ecO-OER.ItemTypeTextbooken_US
ecO-OER.MediaFormateBooken_US
ecO-OER.MediaFormatPDFen_US
ecO-OER.VLS.cvlpSupportedNoen_US
Appears in Collections:Ontario OER Collection

Files in This Item:
File Description SizeFormat 
pressbooks_Global-Marketing_cover_Final-350x467.png%%c%%65.88 kBimage/pngView/Open
Global-Marketing-In-a-Digital-World-1693919291._print.pdf%%dl%% Print PDF (v. 1.1)23.99 MBPDFView/Open
Global-Marketing-In-a-Digital-World-1693927766.epub%%dl%% EPUB (v. 1.1)14.61 MBEPUBView/Open
Global-Marketing-In-a-Digital-World-1693927786.pdf%%dl%% Digital PDF (v. 1.1)15.02 MBPDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.