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https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/2564Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wu, Ruhai | - |
| dc.contributor.editor | Aguayo Lopez, Monica | - |
| dc.date.accessioned | 2026-04-09T18:41:36Z | - |
| dc.date.available | 2026-04-09T18:41:36Z | - |
| dc.date.issued | 2026-04-01 | - |
| dc.identifier | 904777d8-34da-4468-8150-4cb55d3f7751 | - |
| dc.identifier.uri | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/2564 | - |
| dc.description.tableofcontents | Chapter 1. Search Engine Optimization | - |
| dc.description.tableofcontents | Chapter 2. Website Design | - |
| dc.description.tableofcontents | Chapter 3. Digital Ads: Search Ads | - |
| dc.description.tableofcontents | Chapter 4. Social Media Marketing | - |
| dc.language.iso | eng | en_US |
| dc.publisher | DeGroote School of Business, McMaster University | en_US |
| dc.rights | CC BY | https://creativecommons.org/licenses/by/4.0/ | en_US |
| dc.subject | Digital marketing | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Advertising | en_US |
| dc.title | Digital Marketing Fundamentals | en_US |
| dc.type | Book | en_US |
| dcterms.accessRights | Open Access | en_US |
| dcterms.educationLevel | University - Graduate & Post-Graduate | en_US |
| dc.identifier.slug | https://openlibrary.ecampusontario.ca/catalogue/item/?id=904777d8-34da-4468-8150-4cb55d3f7751 | - |
| ecO-OER.Adopted | No | en_US |
| ecO-OER.AncillaryMaterial | No | en_US |
| ecO-OER.InstitutionalAffiliation | McMaster University | en_US |
| ecO-OER.ISNI | 0000 0004 1936 8227 | en_US |
| ecO-OER.Reviewed | No | en_US |
| ecO-OER.AccessibilityStatement | Yes | en_US |
| lrmi.learningResourceType | Instructional Object | en_US |
| lrmi.learningResourceType | Learning Resource - Textbook | en_US |
| lrmi.learningResourceType | Learning Resource - Reference Material | en_US |
| ecO-OER.POD.compatible | No | en_US |
| dc.description.abstract | Digital Marketing Fundamentals (2026) is an open-access training guide by Dr. Ruhai Wu of McMaster University that bridges digital marketing theory and practical application. It provides a comprehensive roadmap for mastering search engine optimization, user-centric website design, digital advertising, and social media strategy using data-driven tools. | en_US |
| dc.subject.other | Business & Economy | en_US |
| dc.subject.other | Business & Economy - Business Management | en_US |
| dc.subject.other | Technology | en_US |
| dc.subject.other | Technology - Information Systems & Design | en_US |
| ecO-OER.VLS.Category | None | en_US |
| ecO-OER.VLS | No | en_US |
| ecO-OER.CVLP | No | en_US |
| ecO-OER.ItemType | Instructional Object | en_US |
| ecO-OER.ItemType | Learning Resource | en_US |
| ecO-OER.ItemType | Textbook | en_US |
| ecO-OER.MediaFormat | HTML/XML | en_US |
| ecO-OER.MediaFormat | en_US | |
| ecO-OER.VLS.cvlpSupported | No | en_US |
| Appears in Collections: | Ontario OER Collection | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Digital-Marketing-Fundamentals-by-Dr.-Ruhai-Wu.pdf | %%dl%% Digital PDF | 5.85 MB | View/Open | |
| Digital-Marketing-Fundamentals-by-Dr.-Ruhai-Wua-ccreport.html | %%acc%% Accessibility Report (HTML) | 8.05 kB | HTML | View/Open |
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