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dc.contributor.authorEdwards, Janice-
dc.contributor.otherDave Ketchen-
dc.contributor.otherJeremy Short-
dc.contributor.otherDavid Try-
dc.creatorEdwards, Janice-
dc.description.tableofcontentsI. Mastering Strategy: Art and Science-
dc.description.tableofcontentsII. Leading Strategically-
dc.description.tableofcontentsIII. Evaluating the External Environment-
dc.description.tableofcontentsIV. Managing Firm Resources-
dc.description.tableofcontentsV. Selecting Business-Level Strategies-
dc.description.tableofcontentsVI. Supporting the Business-Level Strategy: Competitive and Cooperative Moves-
dc.description.tableofcontentsVII. Competing in International Markets-
dc.description.tableofcontentsVIII. Concentration Strategies-
dc.description.tableofcontentsIX. Executing Strategy through Organizational Design-
dc.description.tableofcontentsX. Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility-
dc.rightsCC BY-NC-SA |
dc.subjectStrategic Planning-
dc.subjectSWOT Analysis-
dc.subjectBusiness Ethics-
dc.titleMastering Strategic Management, 1st Canadian edition-
dc.typeLearning object-
dcterms.accessRightsOpen Access-
ecO-OER.InstitutionalAffiliationAuburn University-
ecO-OER.InstitutionalAffiliationUniversity of Oklahoma-
ecO-OER.ISNI0000 0001 2297 8753-
ecO-OER.ISNI0000 0004 0447 0018-
lrmi.learningResourceTypeLearning Resource - Textbook-
lrmi.learningResourceTypeInstructional Object - Lecture Material-
dc.description.abstractMastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. The 1st Canadian Edition is an adaptation of Mastering Strategic Managment. Adaptations include Canadian specific content, images, and references, removal of copyright images, and inclusion of ancillary reosurces in the Appendix (Chapter PowerPoints).-
dc.subject.otherBusiness & Economy - Business Management-
ecO-OER.ItemTypeLecture Material-
Appears in Collections:Ontario OER Collection

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