Please use this identifier to cite or link to this item:
https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/275
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Author removed at request of original publisher | - |
dc.creator | Author removed at request of original publisher | - |
dc.date.accessioned | 2018-02-26T20:55:18Z | - |
dc.date.available | 2018-02-26T20:55:18Z | - |
dc.date.issued | 2015 | - |
dc.identifier | b9cff0bb-0045-4774-a0ad-a6e9b4ec3553 | - |
dc.identifier.uri | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/275 | - |
dc.description.tableofcontents | 1. What is Marketing? | - |
dc.description.tableofcontents | 2. Strategic Planning | - |
dc.description.tableofcontents | 3. Consumer Behavior: How People Make Buying Decisions | - |
dc.description.tableofcontents | 4. Business Buying Behavior | - |
dc.description.tableofcontents | 5. Market Segmenting, Targeting, and Positioning | - |
dc.description.tableofcontents | 6. Creating Offerings | - |
dc.description.tableofcontents | 7. Developing and Managing Offerings | - |
dc.description.tableofcontents | 8. Using Marketing Channels to Create Value for Customers | - |
dc.description.tableofcontents | 9. Using Supply Chains to Create Value for Customers | - |
dc.description.tableofcontents | 10. Gathering and Using Information: Marketing Research and Market Intelligence | - |
dc.description.tableofcontents | 11. Integrated Marketing Communications and the Changing Media Landscape | - |
dc.description.tableofcontents | 12. Public Relations, Social Media, and Sponsorships | - |
dc.description.tableofcontents | 13. Professional Selling | - |
dc.description.tableofcontents | 14. Customer Satisfaction, Loyalty, and Empowerment | - |
dc.description.tableofcontents | 15. Price, the Only Revenue Generator | - |
dc.description.tableofcontents | 16. The Marketing Plan | - |
dc.language.iso | eng | en_US |
dc.publisher | University of Minnesota Libraries Publishing | - |
dc.relation.isformatof | https://ecampusontario.pressbooks.pub/principlesofmarketing/ | - |
dc.relation.isreferencedby | https://openlibrary.ecampusontario.ca/catalogue/item/?id=97063f04-395c-4d25-9c75-56b6652ed38d | - |
dc.rights | CC BY-NC-SA | https://creativecommons.org/licenses/by-nc-sa/4.0/ | en_US |
dc.subject | Marketing | - |
dc.subject | Selling | - |
dc.subject | Customer Satisfaction | - |
dc.title | Principles of Marketing | en_US |
dc.type | Book | - |
dcterms.accessRights | Open Access | - |
dcterms.educationLevel | College | - |
dc.identifier.slug | https://openlibrary.ecampusontario.ca/catalogue/item/?id=b9cff0bb-0045-4774-a0ad-a6e9b4ec3553 | - |
ecO-OER.Adopted | Yes | - |
ecO-OER.AncillaryMaterial | No | - |
ecO-OER.Reviewed | Yes|ca3ef | - |
ecO-OER.AccessibilityStatement | Unknown | - |
lrmi.learningResourceType | Learning Resource - Textbook | - |
ecO-OER.POD.compatible | Yes | - |
dc.description.abstract | Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment. What is marketing? -- Strategic planning -- Consumer behavior : how people make buying decisions -- Business buying behavior -- Market segmenting, targeting, and positioning -- Creating offerings -- Developing and managing offerings -- Using marketing channels to create value for customers -- Using supply chains to create value for customers -- Gathering and using information : marketing research and market intelligence -- Integrated marketing communications and the changing media landscape -- Public relations, social media and sponsorships -- Professional selling -- Customer satisfaction, loyalty, and empowerment -- Price, the only revenue generator -- The marketing plan. | en_US |
dc.subject.other | Business & Economy - Business Management | - |
ecO-OER.ItemType | Textbook | - |
ecO-OER.MediaFormat | HTML/XML | - |
ecO-OER.MediaFormat | - | |
Appears in Collections: | Ontario OER Collection |
Files in This Item:
File | Description | Size | Format | |
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Principles-of-Marketing-1445970553._vanilla.xml | %%downloads%%WP XML | 3.13 MB | XML | View/Open |
Principles-of-Marketing-1483460975.pdf | %%dl%%Print PDF | 31.37 MB | View/Open | |
Principles-of-Marketing-1483460996.epub | 24.25 MB | EPUB | View/Open | |
Principles-of-Marketing-1483461021.mobi | 52.31 MB | mobi | View/Open | |
Principles-of-Marketing-1483461043.xml | %%downloads%%PB XML | 3.39 MB | XML | View/Open |
Versioning History.docx | 13.36 kB | Microsoft Word | View/Open | |
Principles_of_Marketing_COVER.jpg | %%cover%%Cover image: Stocksnap (https://pixabay.com/photo-2590023/) is used under CC0 (https://creativecommons.org/publicdomain/zero/1.0/) | 2.4 MB | JPEG | View/Open |
ECO_Principles_of_Marketing_COVER_FINAL.pdf | %%dl%%Print Cover | 1.21 MB | View/Open |
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