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Please use this identifier to cite or link to this item: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/312
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dc.contributor.authorBurnett, John-
dc.creatorBurnett, John-
dc.date.accessioned2018-02-26T20:56:14Z-
dc.date.available2018-02-26T20:56:14Z-
dc.date.issued2011-
dc.identifier43e10e14-5534-4500-ad59-445d99f5f04b-
dc.identifier.urihttps://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/312-
dc.description.tableofcontents1. Introducing marketing-
dc.description.tableofcontents2. Understanding and approaching the market-
dc.description.tableofcontents3. Marketing research: an aid to decision making-
dc.description.tableofcontents4. Understanding buyer behavior-
dc.description.tableofcontents5. External considerations in marketing-
dc.description.tableofcontents6. Marketing in global markets-
dc.description.tableofcontents7. Introducing and managing the product-
dc.description.tableofcontents8. Communicating to mass markets-
dc.description.tableofcontents9. Pricing the product-
dc.description.tableofcontents10. Channel concepts: distributing the product-
dc.language.isoengen_US
dc.publisherThe Global Text Project-
dc.rightsCC BY | https://creativecommons.org/licenses/by/4.0/en_US
dc.subjectMarketing-
dc.subjectBuyer Behavior-
dc.subjectMass Markets-
dc.titleIntroducing Marketingen_US
dc.typeBook-
dcterms.accessRightsOpen Access-
dcterms.educationLevelCollege-
dc.identifier.slughttps://openlibrary.ecampusontario.ca/catalogue/item/?id=43e10e14-5534-4500-ad59-445d99f5f04b-
ecO-OER.AdoptedNo-
ecO-OER.AncillaryMaterialNo-
ecO-OER.ReviewedYes|ddbe3-
ecO-OER.AccessibilityStatementUnknown-
lrmi.learningResourceTypeLearning Resource - Textbook-
ecO-OER.POD.compatibleYes-
dc.description.abstractThrough good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.en_US
dc.description.abstractDescription based on version viewed on BCcampus OpenEd website; title from pdf title page.en_US
dc.subject.otherBusiness & Economy - Business Management-
ecO-OER.ItemTypeTextbook-
ecO-OER.MediaFormatPDF-
Appears in Collections:Ontario OER Collection

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Core Concepts of Marketing.odt48.08 MBOpen Document TextView/Open
Core Concepts of Marketing.pdf%%dl%%Print PDF12.27 MBPDFView/Open
ECO_Intro_Marketing_COVER_v00.jpg%%cover%%Cover image: Times Square 1-2 by Matt Wade (https://commons.wikimedia.org/wiki/File:Times_Square_1-2.JPG) is licensed CC-BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/)241.57 kBJPEGView/Open
ECO_Intro_Marketing_COVER_v00.pdf%%dl%%Print Cover2.14 MBPDFView/Open
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