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Please use this identifier to cite or link to this item: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/412
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dc.contributor.authorWatson, Richard T.-
dc.contributor.authorBerthon, Pierre-
dc.contributor.authorPitt, Leyland F.-
dc.contributor.authorZinkhan, George M.-
dc.creatorWatson, Richard T.-
dc.creatorBerthon, Pierre-
dc.creatorPitt, Leyland F.-
dc.creatorZinkhan, George M.-
dc.date.accessioned2018-02-26T20:59:19Z-
dc.date.accessionedGeorge M. Zinkhan-
dc.date.available2018-02-26T20:59:19Z-
dc.date.issued2013-
dc.identifierd66ba74c-b571-43ac-9127-01b344dc78cd-
dc.identifier.urihttps://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/412-
dc.description.tableofcontents1. An Introduction-
dc.description.tableofcontents2. Electronic commerce technology-
dc.description.tableofcontents3. Web strategy: Attracting and retaining visitors-
dc.description.tableofcontents4. Promotion: Integrated Web communications-
dc.description.tableofcontents5. Promotion and purchase: Measuring effectiveness-
dc.description.tableofcontents6. Distribution-
dc.description.tableofcontents7. Service-
dc.description.tableofcontents8. Pricing-
dc.description.tableofcontents9. Post-Modernism and the Web: Societal effects-
dc.language.isoengen_US
dc.relation.isformatofhttps://ecampusontario.pressbooks.pub/electroniccommerce/-
dc.rightsCC BY | https://creativecommons.org/licenses/by/4.0/en_US
dc.subjectElectronic Commerce-
dc.subjectWeb Communications-
dc.subjectMarketing-
dc.titleElectronic Commerce : The Strategic Perspectiveen_US
dc.typeBook-
dcterms.accessRightsOpen Access-
dcterms.educationLevelCollege-
dc.identifier.slughttps://openlibrary.ecampusontario.ca/catalogue/item/?id=d66ba74c-b571-43ac-9127-01b344dc78cd-
ecO-OER.AdoptedNo-
ecO-OER.AncillaryMaterialNo-
ecO-OER.ReviewedNo-
ecO-OER.AccessibilityStatementUnknown-
lrmi.learningResourceTypeLearning Resource - Textbook-
ecO-OER.POD.compatibleYes-
dc.description.abstractThis book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.en_US
dc.subject.otherBusiness & Economy - Business Management-
ecO-OER.ItemTypeTextbook-
ecO-OER.MediaFormatHTML/XML-
ecO-OER.MediaFormatPDF-
Appears in Collections:Ontario OER Collection

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