Please use this identifier to cite or link to this item:
https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/416
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Stokes, Rob | - |
dc.creator | Stokes, Rob | - |
dc.date.accessioned | 2018-02-26T20:59:26Z | - |
dc.date.available | 2018-02-26T20:59:26Z | - |
dc.date.issued | 2012 | - |
dc.identifier | 534400e2-6fa1-48ce-9ad5-953c8e45b6a4 | - |
dc.identifier.uri | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/416 | - |
dc.description.tableofcontents | 1. Introduction to eMarketing | - |
dc.description.tableofcontents | 2. E-mail Marketing | - |
dc.description.tableofcontents | 3. Online Advertising | - |
dc.description.tableofcontents | 4. Affiliate Marketing | - |
dc.description.tableofcontents | 5. Search Engine Marketing | - |
dc.description.tableofcontents | 6. Search Engine Optimization | - |
dc.description.tableofcontents | 7. Pay per Click Advertising | - |
dc.description.tableofcontents | 8. Social Media | - |
dc.description.tableofcontents | 9. Crowdsourcing | - |
dc.description.tableofcontents | 10. Viral Marketing | - |
dc.description.tableofcontents | 11. Online Reputation Management | - |
dc.description.tableofcontents | 12. Web Public Relations | - |
dc.description.tableofcontents | 13. Web Site Development and Design | - |
dc.description.tableofcontents | 14. Online Copywriting | - |
dc.description.tableofcontents | 15. Web Analytics and Conversion Optimization | - |
dc.description.tableofcontents | 16. Mobile Marketing | - |
dc.description.tableofcontents | 17. Customer Relationship Management | - |
dc.description.tableofcontents | 18. Market Research | - |
dc.description.tableofcontents | 19. eMarketing Strategy | - |
dc.language.iso | eng | en_US |
dc.publisher | Saylor Academy Open Textbooks | - |
dc.relation.isformatof | https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/ | - |
dc.rights | CC BY-NC-SA | https://creativecommons.org/licenses/by-nc-sa/4.0/ | en_US |
dc.subject | Internet marketing | - |
dc.title | eMarketing : The Essential Guide to Online Marketing | en_US |
dc.type | Book | - |
dcterms.accessRights | Open Access | - |
dcterms.educationLevel | College | - |
dc.identifier.slug | https://openlibrary.ecampusontario.ca/catalogue/item/?id=534400e2-6fa1-48ce-9ad5-953c8e45b6a4 | - |
ecO-OER.Adopted | No | - |
ecO-OER.AncillaryMaterial | No | - |
ecO-OER.Reviewed | No | - |
ecO-OER.AccessibilityStatement | Unknown | - |
lrmi.learningResourceType | Learning Resource - Textbook | - |
lrmi.learningResourceType | Assessment - Self-Assessment/Practice | - |
ecO-OER.POD.compatible | Yes | - |
dc.description.abstract | eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index. | en_US |
dc.subject.other | Business & Economy - Business Management | en_US |
ecO-OER.ItemType | Assessment | - |
ecO-OER.ItemType | Textbook | - |
ecO-OER.MediaFormat | - | |
Appears in Collections: | Ontario OER Collection |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
eMarketing - The Essential Guide to Online Marketing.pdf | %%dl%%Print PDF | 18.63 MB | View/Open | |
eMarketing-TheEssentialGuidetoOnlineMarketing, html.zip | 7.1 MB | zip | View/Open | |
eMarketing-TheEssentialGuidetoOnlineMarketing.docx | 7.32 MB | Microsoft Word | View/Open | |
eMarketing-TheEssentialGuidetoOnlineMarketing.epub | 7.12 MB | EPUB | View/Open | |
eMarketing-TheEssentialGuidetoOnlineMarketing.odt | 9.16 MB | Open Document Text | View/Open | |
ECO_eMarketing_COVER_v00.jpg | %%cover%%Cover image: By Photo-MIX Company (https://pixabay.com/photo-1433427/) used under CC0 (https://creativecommons.org/publicdomain/zero/1.0/) | 125.9 kB | JPEG | View/Open |
ECO_eMarketing_COVER_v00.pdf | %%dl%%Print Cover | 1.13 MB | View/Open |
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