Please use this identifier to cite or link to this item:
https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/829
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hansen, Eric | - |
dc.contributor.author | Juslin, Heikki | - |
dc.creator | Hansen, Eric | - |
dc.creator | Juslin, Heikki | - |
dc.date.accessioned | 2020-09-02T17:00:20Z | - |
dc.date.available | 2020-09-02T17:00:20Z | - |
dc.date.issued | 2018-12-01 | - |
dc.identifier | 39e98891-d96d-46f9-87a7-a347e83bb992 | - |
dc.identifier.uri | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/829 | - |
dc.description.sponsorship | Publication and on-going maintenance of this textbook is possible due to grant support from Oregon State University Ecampus. | - |
dc.description.tableofcontents | 1. The Context of the Forest Industry and its Markets | - |
dc.description.tableofcontents | 2. Understanding Forest Products Marketing | - |
dc.description.tableofcontents | 3. The Marketing Environment, an Information Approach | - |
dc.description.tableofcontents | 4. Strategy and Strategic Planning | - |
dc.description.tableofcontents | 5. Marketing Structures | - |
dc.description.tableofcontents | 6. Marketing Functions | - |
dc.description.tableofcontents | 7. Putting together a Marketing Plan | - |
dc.language.iso | eng | en_US |
dc.publisher | Oregon State University | - |
dc.relation.isformatof | https://open.oregonstate.education/strategicmarketing/ | - |
dc.rights | CC BY-NC | https://creativecommons.org/licenses/by-nc/4.0/ | en_US |
dc.subject | Forestry industry | - |
dc.title | Strategic Marketing in the Global Forest Industries | en_US |
dc.type | Book | - |
dcterms.accessRights | Open Access | - |
dcterms.educationLevel | College | - |
dc.identifier.slug | https://openlibrary.ecampusontario.ca/catalogue/item/?id=39e98891-d96d-46f9-87a7-a347e83bb992 | - |
ecO-OER.Adopted | No | - |
ecO-OER.AncillaryMaterial | No | - |
ecO-OER.InstitutionalAffiliation | Oregon State University | en_US |
ecO-OER.ISNI | 0000 0001 2112 1969 | - |
ecO-OER.Reviewed | No | - |
ecO-OER.POD | No | - |
ecO-OER.AccessibilityStatement | Unknown | - |
lrmi.learningResourceType | Learning Resource - Textbook | - |
ecO-OER.POD.compatible | Yes | - |
dc.description.abstract | The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry. | en_US |
dc.subject.other | Public Services - Public Goods & Service Management | - |
dc.subject.other | Sciences - Earth Sciences | - |
dc.subject.other | Business & Economy - Business Management | - |
ecO-OER.ItemType | Textbook | - |
ecO-OER.MediaFormat | eBook | - |
ecO-OER.MediaFormat | HTML/XML | - |
ecO-OER.MediaFormat | - | |
Appears in Collections: | Ontario OER Collection |
Files in This Item:
File | Description | Size | Format | |
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Ecampus-OER-Textbook-cover-Strategic-Marketing-in-the-Global-Forest-Industries-Eric-Hansen-and-Heikki-Juslin-3rd-edition-190114-350x453.jpg | %%cover%% | 30.72 kB | JPEG | View/Open |
Strategic-Marketing-in-the-Global-Forest-Industries-1592944697.epub | %%downloads%% EPUB | 15.01 MB | EPUB | View/Open |
Strategic-Marketing-in-the-Global-Forest-Industries-1592944728.pdf | %%downloads%% Digital PDF | 16.83 MB | View/Open | |
Strategic-Marketing-in-the-Global-Forest-Industries-1592944739._print.pdf | %%downloads%% Print PDF | 16.99 MB | View/Open | |
Strategic-Marketing-in-the-Global-Forest-Industries-1592944705.mobi | %%downloads%% MOBI | 35.88 MB | mobi | View/Open |
Strategic-Marketing-in-the-Global-Forest-Industries-1595262985._1_1_weblinks.imscc | %%downloads%% Web Links | 5.2 kB | Unknown | View/Open |
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