Please use this identifier to cite or link to this item: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1116
Title: Content Marketing
Authors: Pentiricci, Catherine
Robinson, Amanda
Wells, Andrew
Callan, Alana
Keywords: Content marketing
Digital marketing
Social media marketing campaigns
Issue Date: 2022
Abstract: Students will learn to create successful social media marketing campaigns that focus on digital storytelling and feature compelling content. Learners will become familiar with best practices for marketing on leading social media platforms, learn to identify the right target audiences, and discover strategies for creating a variety of digital content to engage their audience.
The learning outcomes are 1. Develop an outline of a social media marketing campaign--2. Compare and contrast the role of Blogs/Vlogs in a social media campaign, and learn how to select the appropriate channels and formats for Blog/Vlog content--3. Identify and distinguish the differences in the foundations of specific social media platforms and identify the appropriate use of Facebook for content marketing.--4. Identify and distinguish the differences in the foundations of specific social media platforms. Specifically, identify the appropriate use of Instagram for content marketing.--5. Identify and distinguish the differences in the foundations of specific social media platforms. Identify the appropriate use of Twitter for content marketing.--6. Identify and distinguish the differences in the foundations of specific social media platforms. Specifically, identify the appropriate use of YouTube for content marketing.
This micro-credential includes learning lessons, student activities, and assignments. The course can be downloaded into a learning management system such as Desire2Learn or Brightspace.
URI: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1116
Other Identifiers: b94762a4-a564-4568-ab84-b1843f526d16
Appears in Collections:VLS Collection

Files in This Item:
File Description SizeFormat 
ContentMarketing-QualityMattersReviewChecklist.pdf
  Restricted Access
%%acc%% Fleming College Quality Matters Review Checklist (PDF)2.53 MBPDFView/Open Request a copy
Content Marketing-CommonCartridge-Revised.imscc.zip
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%%dl%% Zip File (Common Cartridge)81.36 MBzipView/Open Request a copy
D2LExport_172013_Content Marketing Revised_202222439.zip
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%%dl%% Zip File (D2L files)32.88 MBzipView/Open Request a copy
ImportingOpenLibraryContent-Brightspace_v1.pdf
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%%anc%% Resources for Educators: Brightspace LMS Import Instructions - CC BY 4.0 (Digital PDF)345.08 kBPDFView/Open Request a copy


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