Please use this identifier to cite or link to this item:
https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/566
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Yu, Hong | - |
dc.contributor.author | Sedlezky, Sean | - |
dc.contributor.author | Wong, Ken | - |
dc.contributor.author | Hernandez, Tony | - |
dc.contributor.author | Larsen, Pauline | - |
dc.contributor.author | Stephenson, Gay | - |
dc.creator | Yu, Hong | - |
dc.creator | Sedlezky, Sean | - |
dc.creator | Wong, Ken | - |
dc.creator | Hernandez, Tony | - |
dc.creator | Larsen, Pauline | - |
dc.creator | Stephenson, Gay | - |
dc.date.accessioned | 2019-03-28T13:40:41Z | - |
dc.date.available | 2019-03-28T13:40:41Z | - |
dc.date.issued | 2018 | - |
dc.identifier | a660b0a6-56f0-42aa-aa1e-9e4c311c086f | - |
dc.identifier.uri | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/566 | - |
dc.description.tableofcontents | I. Pop-Up Retail Basics | - |
dc.description.tableofcontents | II. Pop-Up Shops and Stakeholders | - |
dc.description.tableofcontents | III. Practices and Strategies for Pop-Up Retailing - Primary Activities | - |
dc.description.tableofcontents | IV. Practices and Strategies for Pop-Up Retailing - Support Activities | - |
dc.description.tableofcontents | V. Measuring Success of Pop-Up Retail Operations | - |
dc.language.iso | eng | en_US |
dc.publisher | Toronto Metropolitan University | - |
dc.relation.isformatof | https://pressbooks.library.ryerson.ca/popup/ | - |
dc.rights | CC BY | https://creativecommons.org/licenses/by/4.0/ | en_US |
dc.subject | marketing | - |
dc.subject | retail | - |
dc.subject | pop-up | - |
dc.subject | design | - |
dc.title | Pop-up Retail Strategies in an Omnichannel Context | en_US |
dc.type | Book | - |
dcterms.accessRights | Open Access | - |
dcterms.educationLevel | College | - |
dcterms.educationLevel | University - Undergraduate | - |
dc.identifier.slug | https://openlibrary.ecampusontario.ca/catalogue/item/?id=a660b0a6-56f0-42aa-aa1e-9e4c311c086f | - |
ecO-OER.Adopted | No | - |
ecO-OER.AncillaryMaterial | No | - |
ecO-OER.InstitutionalAffiliation | Toronto Metropolitan University | en_US |
ecO-OER.ISNI | 0000 0004 1936 9422 | - |
ecO-OER.Reviewed | No | - |
ecO-OER.PageCount | 251 | - |
ecO-OER.AccessibilityStatement | Unknown | - |
lrmi.learningResourceType | Learning Resource - Textbook | - |
ecO-OER.POD.compatible | Yes | - |
dc.description.abstract | Pop-up shops are temporary stores that “pop up” for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops – from global and national retail chains, to small independent stores and even e-commerce pure players – that have positioned these initiatives as a marketing & communication tool, as incubators to test a market and/or new products, or as inventory liquidation venues. Pop-up shops have also been established as a solution for revitalizing communities where significant storefront vacancies exist. | en_US |
dc.description.abstract | This textbook includes 16 chapters, focused on 5 major areas: Pop-Up Retail Basics -- Pop-Up Shops and Stakeholders -- Practices and Strategies for Pop-Up Retailing - Primary Activities -- Practices and Strategies for Pop-Up Retailing - Support Activities -- Measuring Success of Pop-Up Retail Operations. | en_US |
dc.subject.other | Business & Economy - Business Management | en_US |
ecO-OER.ItemType | Textbook | - |
ecO-OER.MediaFormat | eBook | - |
ecO-OER.MediaFormat | HTML/XML | - |
ecO-OER.MediaFormat | - | |
Appears in Collections: | Ontario OER Collection |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481867.epub | %%downloads%%ePub | 12.63 MB | EPUB | View/Open |
Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481804.pdf | %%downloads%%Digital PDF | 18.56 MB | View/Open | |
Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481878.xml | %%downloads%%PB XML | 1.25 MB | XML | View/Open |
Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481878._vanilla.xml | %%downloads%%WP XML | 1.2 MB | XML | View/Open |
Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481816._print (1).pdf | %%dl%%Print PDF | 148.24 MB | View/Open | |
Omnichannel-350x453.png | %%cover%% | 184.6 kB | image/png | View/Open |
popupretailcover.pdf | %%dl%% Cover | 4.89 MB | View/Open |
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