Please use this identifier to cite or link to this item:
https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/566
Title: | Pop-up Retail Strategies in an Omnichannel Context |
Authors: | Yu, Hong Sedlezky, Sean Wong, Ken Hernandez, Tony Larsen, Pauline Stephenson, Gay |
Keywords: | marketing retail pop-up design |
Issue Date: | 2018 |
Publisher: | Toronto Metropolitan University |
Abstract: | Pop-up shops are temporary stores that “pop up” for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops – from global and national retail chains, to small independent stores and even e-commerce pure players – that have positioned these initiatives as a marketing & communication tool, as incubators to test a market and/or new products, or as inventory liquidation venues. Pop-up shops have also been established as a solution for revitalizing communities where significant storefront vacancies exist. This textbook includes 16 chapters, focused on 5 major areas: Pop-Up Retail Basics -- Pop-Up Shops and Stakeholders -- Practices and Strategies for Pop-Up Retailing - Primary Activities -- Practices and Strategies for Pop-Up Retailing - Support Activities -- Measuring Success of Pop-Up Retail Operations. |
URI: | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/566 |
Other Identifiers: | a660b0a6-56f0-42aa-aa1e-9e4c311c086f |
Appears in Collections: | Ontario OER Collection |
Files in This Item:
File | Description | Size | Format | |
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Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481867.epub | %%downloads%%ePub | 12.63 MB | EPUB | View/Open |
Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481804.pdf | %%downloads%%Digital PDF | 18.56 MB | View/Open | |
Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481878.xml | %%downloads%%PB XML | 1.25 MB | XML | View/Open |
Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481878._vanilla.xml | %%downloads%%WP XML | 1.2 MB | XML | View/Open |
Pop-up-Retail-Strategies-in-Omnichannel-Context-1547481816._print (1).pdf | %%dl%%Print PDF | 148.24 MB | View/Open | |
Omnichannel-350x453.png | %%cover%% | 184.6 kB | image/png | View/Open |
popupretailcover.pdf | %%dl%% Cover | 4.89 MB | View/Open |
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