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Title: Introduction to Business
Authors: Lawrence J. Gitman
Carl McDaniel
Amit Shah
Monique Reece
Linda Koffel
Bethann Talsma
James C. Hyatt
Keywords: Business
Issue Date: 19-Sep-2018
Publisher: OpenStax
Description: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
ISBN: 1-947172-55-7
Appears in Collections:Ontario OER Collection

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