Abstract:
By synthesizing relevant industry, marketplace, and customer information as well as knowledge about your own products and services, learners will be able to define ideal customer profiles and fill marketplace needs. With well-defined profiles, the knowledge gained through research and analysis, and the implementation of sound sales prospecting plans, learners will be able to maintain a sales pipeline full of prospective customers and potential business. This course will introduce learners to the various tools, technologies, techniques and requirements for successfully carrying out the aspects of this phase of the B2C sales process.