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| dc.contributor.author | Jardine, Christopher | |
| dc.contributor.editor | Paima, Jina | |
| dc.contributor.other | Wadhvana, Mihir | |
| dc.date.accessioned | 2022-03-08T13:46:43Z | |
| dc.date.available | 2022-03-08T13:46:43Z | |
| dc.date.issued | 2022-02-22 | |
| dc.identifier | e61d3550-e621-4118-8497-2393f3703c01 | |
| dc.identifier.uri | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1038 | |
| dc.description.sponsorship | This project is made possible with funding by the Government of Ontario and through eCampusOntario's support of the Virtual Learning Strategy. | |
| dc.language.iso | eng | en_US |
| dc.publisher | Durham College | en_US |
| dc.rights | OCL 1.0 | https://www.ecampusontario.ca/wp-content/uploads/2021/10/Ontario-Commons-License-1.pdf | en_US |
| dc.subject | Digital marketing | en_US |
| dc.subject | Marketing analytics | en_US |
| dc.subject | Micro | en_US |
| dc.title | Digital Marketing Analytics | en_US |
| dc.type | Learning Object | en_US |
| dcterms.accessRights | Restricted Access | |
| dcterms.accessRights | Restricted Access | en_US |
| dcterms.educationLevel | College | en_US |
| dcterms.educationLevel | Adult and Continuing Education | en_US |
| dc.identifier.slug | https://openlibrary.ecampusontario.ca/catalogue/item/?id=e61d3550-e621-4118-8497-2393f3703c01 | |
| ecO-OER.Adopted | No | en_US |
| ecO-OER.AncillaryMaterial | No | en_US |
| ecO-OER.InstitutionalAffiliation | Durham College | en_US |
| ecO-OER.Reviewed | Yes | 03c01 | |
| ecO-OER.AccessibilityStatement | No | en_US |
| lrmi.learningResourceType | Educational Unit - Micro-Credential | en_US |
| lrmi.learningResourceType | Instructional Object - Syllabus/Curriculum | en_US |
| lrmi.learningResourceType | Assessment - Formal Assessment | en_US |
| ecO-OER.POD.compatible | No | en_US |
| dc.description.abstract | The Digital Marketing Analytic's micro-credential focuses on the visualization and analysis of data to measure the effectiveness of media investments and support the development of recommendations to optimize marketing efforts. Through real-world case studies and a comprehensive project, learners develop the skills needed to identify customer segments and define KPIs to ensure business goals are met. | en_US |
| dc.subject.other | Business & Economy | en_US |
| dc.subject.other | Business & Economy - Business Management | en_US |
| dc.subject.other | Technology - Research & Data | en_US |
| ecO-OER.VLS.projectID | FLEM-1194 | en_US |
| ecO-OER.VLS.Category | Digital Content - Create a New Online Course | en_US |
| ecO-OER.VLS | Yes | |
| ecO-OER.VLS | Yes | en_US |
| ecO-OER.CVLP | No | |
| ecO-OER.CVLP | No | en_US |
| ecO-OER.ItemType | Course | en_US |
| ecO-OER.MediaFormat | SCORM Package | en_US |
| ecO-OER.MediaFormat | Common Cartridge | |
| ecO-OER.VLS.cvlpSupported | No | en_US |
