Strategy for Creative Entrepreneurs

Abstract

This is the second of five courses in the Entrepreneurship for Creatives Microcredential Series. In this second course - Strategy for Creative Entrepreneurs - leaners will be introduced to essential topics like Strategy Design, Design Thinking and Lean Startup, which are key tools to developing a new business or growing an existing business.

The following lectures are included in this course: 1. Introduction to Strategy--2. Research and Data--3. Business Models and Value Chains--4. Being Unique and Competitive--5. Intro to Sustainability and Lean Startup--6. Simple Financial Modelling.

The Entrepreneurship for Creatives microcredential series is a digital program that offers creatives the competencies and capabilities they need to bring their products, designs, and services to market. The program is suitable for those starting their entrepreneurship journey and wanting foundational tools to help build or grow their business.

At the end of the program, learners will be equipped with the knowledge, skills, experiences and confidence to achieve the following learning outcomes: 1. Build a sustainable business through product pricing, sales and profits--2. Learn business basics including bookkeeping, inventory and operations--3. Understand growth hacking and marketing for creatives--4. Learn the principles and practices of community building to grow a sales pipeline--5. Develop and deploy content strategy to support sales.