Social Media Marketing Foundations

Abstract

Through this micro-credential students will be learning about the tools to begin marketing on social media. Learners will discover strategies for marketing plans and social media campaigns and best practices for the leading social media platforms. Students will learn how to identify target audiences, set goals, and use tools to manage and measure the results of their campaigns. These straightforward techniques can have a powerful impact on learners’ social media presence.

The learning outcomes are 1. Demonstrate knowledge of the strategies, techniques, and digital technology used for marketing on social platforms and select the right social media platform for the target audience and organizational goals of the client or sponsor--2. Explore key differences between various social media platforms, and how to select the right ones for your project or client--3. Demonstrate how to execute a social media audit--4. Explore the structure and process of developing a social media marketing strategy for your target audience.

This micro-credential includes learning lessons, student activities, and assignments. The course can be downloaded into a learning management system such as Desire2Learn or Brightspace.