Negotiation, Closing, and Follow-up

Abstract

This micro-credential examines the Business-to-Consumer (B2C) sales process used in the small business environment. It is designed to help you navigate today’s evolving markets and develop or improve your entrepreneurial sales skills so that you can efficiently move customers through the sales cycle. You will learn about buyer motivation, how to work with prospects, manage your sales activities, build relationships with customers and business contacts, anticipate and manage needs, create customer-focused sales solutions, negotiate and close sales and how to get the most out of the follow-up process.