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| dc.contributor.author | Unknown, Unknown | |
| dc.date.accessioned | 2022-12-19T16:54:55Z | |
| dc.date.available | 2022-12-19T16:54:55Z | |
| dc.date.issued | 2022-08-11 | |
| dc.identifier | 0ca23b38-96fd-4c20-954f-234506e55ae0 | |
| dc.identifier.uri | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1705 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Fanshawe College Pressbooks | en_US |
| dc.relation.isformatof | https://ecampusontario.pressbooks.pub/principlesofmarketingcdn/ | en_US |
| dc.relation.isversionof | https://opentextbc.ca/principlesofmarketingh5p/ | en_US |
| dc.rights | CC BY-NC-SA | https://creativecommons.org/licenses/by-nc-sa/4.0/ | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Principles of Marketing | en_US |
| dc.type | Learning Object | en_US |
| dcterms.accessRights | Open Access | en_US |
| dcterms.educationLevel | College | en_US |
| dcterms.educationLevel | University - Undergraduate | en_US |
| dcterms.educationLevel | Adult and Continuing Education | en_US |
| dc.identifier.slug | https://openlibrary.ecampusontario.ca/catalogue/item/?id=0ca23b38-96fd-4c20-954f-234506e55ae0 | |
| ecO-OER.Adopted | No | en_US |
| ecO-OER.AncillaryMaterial | No | en_US |
| ecO-OER.InstitutionalAffiliation | Fanshawe College | en_US |
| ecO-OER.ISNI | 0000 0001 0487 5961 | en_US |
| ecO-OER.Reviewed | No | en_US |
| ecO-OER.AccessibilityStatement | Unknown | en_US |
| ecO-OER.CourseTitle | Fanshawe College, Principles of Marketing 1 (MKTG-1012) | en_US |
| lrmi.learningResourceType | Instructional Object - Lecture Material | en_US |
| lrmi.learningResourceType | Assessment - Self-Assessment/Practice | en_US |
| lrmi.learningResourceType | Learning Resource - Textbook | en_US |
| lrmi.learningResourceType | Learning Resource - Book | en_US |
| ecO-OER.POD.compatible | No | en_US |
| dc.description.abstract | Principles of Marketing - Canadian Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities as well as key terms at the end of each chapter. | en_US |
| dc.subject.other | Business & Economy | en_US |
| ecO-OER.VLS.Category | Digital Capacity-Targeted | en_US |
| ecO-OER.VLS | No | en_US |
| ecO-OER.CVLP | No | en_US |
| ecO-OER.ItemType | Learning Resource | en_US |
| ecO-OER.ItemType | Lecture Material | en_US |
| ecO-OER.ItemType | Textbook | en_US |
| ecO-OER.MediaFormat | eBook | en_US |
| ecO-OER.MediaFormat | HTML/XML | en_US |
| ecO-OER.MediaFormat | en_US | |
| ecO-OER.VLS.cvlpSupported | No | en_US |
