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| dc.contributor.author | Manuel, Lina | |
| dc.date.accessioned | 2022-12-20T15:10:19Z | |
| dc.date.available | 2022-12-20T15:10:19Z | |
| dc.date.issued | 2022-08-15 | |
| dc.identifier | d48f4c1a-d01b-46b7-a068-a37fc44ce244 | |
| dc.identifier.uri | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1708 | |
| dc.description.tableofcontents | Chapter 1: Introduction to Global Marketing | en_US |
| dc.description.tableofcontents | Chapter 2: The Economic and Political Environment | en_US |
| dc.description.tableofcontents | Chapter 3: Social and Cultural Environment | en_US |
| dc.description.tableofcontents | Chapter 4: Global Market Planning | en_US |
| dc.description.tableofcontents | Chapter 5: Competing in a Global Marketplace | en_US |
| dc.description.tableofcontents | Chapter 6: Global Market Entry Modes | en_US |
| dc.description.tableofcontents | Chapter 7: Global Products | en_US |
| dc.description.tableofcontents | Chapter 8: Global Pricing | en_US |
| dc.description.tableofcontents | Chapter 9: Global Distribution | en_US |
| dc.description.tableofcontents | Chapter 10: Global Promotion | en_US |
| dc.description.tableofcontents | Chapter 11: The Global Marketing Plan | en_US |
| dc.description.tableofcontents | Chapter 12: Creating a Global Brand | en_US |
| dc.description.tableofcontents | Chapter 13: Introduction to E-Commerce | en_US |
| dc.description.tableofcontents | Chapter 14: Emerging Technology | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Fanshawe College Pressbooks | en_US |
| dc.relation.isformatof | https://ecampusontario.pressbooks.pub/globalmarketing/ | en_US |
| dc.relation.haspart | Resources for Educators: Instructor Slide Decks | https://ecampusontario.pressbooks.pub/globalmarketing/back-matter/ancillary-resources/ | en_US |
| dc.rights | CC BY-NC-SA | https://creativecommons.org/licenses/by-nc-sa/4.0/ | en_US |
| dc.subject | Global Marketing | en_US |
| dc.title | Global Marketing In a Digital World (v. 1.1 - August 30, 2023) | en_US |
| dc.type | Book | en_US |
| dcterms.accessRights | Open Access | en_US |
| dcterms.educationLevel | College | en_US |
| dcterms.educationLevel | University - Undergraduate | en_US |
| dcterms.educationLevel | Adult and Continuing Education | en_US |
| dc.date.updated | 2023-09-15 | |
| dc.identifier.slug | https://openlibrary.ecampusontario.ca/catalogue/item/?id=d48f4c1a-d01b-46b7-a068-a37fc44ce244 | |
| dc.rights.holder | Fanshawe College | en_US |
| ecO-OER.Adopted | Yes | en_US |
| ecO-OER.AncillaryMaterial | Yes | en_US |
| ecO-OER.InstitutionalAffiliation | Fanshawe College | en_US |
| ecO-OER.ISNI | 0000 0001 0487 5961 | en_US |
| ecO-OER.Reviewed | No | en_US |
| ecO-OER.AccessibilityStatement | Yes | en_US |
| ecO-OER.AccessibilityURI | Accessibility Statement: WCAG 2.0 | https://ecampusontario.pressbooks.pub/globalmarketing/front-matter/about-this-book/ | en_US |
| ecO-OER.CourseTitle | Fanshawe College, (MGMT-6065/6029) | en_US |
| lrmi.learningResourceType | Instructional Object - Lecture Material | en_US |
| lrmi.learningResourceType | Assessment - Self-Assessment/Practice | en_US |
| lrmi.learningResourceType | Learning Resource - Textbook | en_US |
| lrmi.learningResourceType | Learning Resource - Book | en_US |
| ecO-OER.POD.compatible | Yes | en_US |
| dc.description.abstract | Global Marketing In A Digital World - First Edition, offers students the principles and framework that firms undertake when selling their products and services around the world. In a technologically advanced world, digital marketing becomes a crucial part in the success of companies going global. | en_US |
| dc.subject.other | Business & Economy | en_US |
| ecO-OER.VLS.Category | None | en_US |
| ecO-OER.VLS | No | en_US |
| ecO-OER.CVLP | No | en_US |
| ecO-OER.ItemType | Textbook | en_US |
| ecO-OER.MediaFormat | eBook | en_US |
| ecO-OER.MediaFormat | en_US | |
| ecO-OER.VLS.cvlpSupported | No | en_US |
