Experiential marketing : Collaborating with community partners through live client projects

Abstract

This guide is designed to provide students, instructors, and community partners with valuable insights into the immersive world of experiential learning and live client marketing. This resource aims to create an understanding of the Community Consultancy/Employer Rounds course at Fanshawe College, its transformative impacts on students’ career pathways, and the benefit it provides our community partners. Included are perspectives from students, course instructors, and community partners.