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| dc.contributor.author | Robertson, Colin | |
| dc.contributor.editor | Design Studio, OER | |
| dc.date.accessioned | 2024-07-24T20:00:59Z | |
| dc.date.available | 2024-07-24T20:00:59Z | |
| dc.date.issued | 2024-05-03 | |
| dc.identifier | fc3cd648-b9db-400a-989e-7a4e6d1cd9a7 | |
| dc.identifier.uri | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/2249 | |
| dc.description.tableofcontents | Chapter 1: What is Marketing? | en_US |
| dc.description.tableofcontents | Chapter 2: Social Media Marketing | en_US |
| dc.description.tableofcontents | Chapter 3: Digital Marketing | en_US |
| dc.description.tableofcontents | Chapter 4: Service and Relationship Marketing | en_US |
| dc.description.tableofcontents | Chapter 5: Integrated Brand Partnership, PR, and Sponsorship | en_US |
| dc.description.tableofcontents | Chapter 6: Evaluating the External Environment | en_US |
| dc.description.tableofcontents | Chapter 7: Consumer Buying Behaviour | en_US |
| dc.description.tableofcontents | Chapter 8: Business Buying Behavior | en_US |
| dc.description.tableofcontents | Chapter 9: Pricing and Membership Structure | en_US |
| dc.description.tableofcontents | Chapter 10: Marketing Research | en_US |
| dc.description.tableofcontents | Chapter 11: The Marketing Plan | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Fanshawe College Pressbooks | en_US |
| dc.relation.isformatof | https://ecampusontario.pressbooks.pub/mktggolfmanagement/ | en_US |
| dc.relation.haspart | Resources for Educators: Slide Decks | https://ecampusontario.pressbooks.pub/mktggolfmanagement/back-matter/appendix-ancillary-resources/ | en_US |
| dc.rights | CC BY-NC-SA | https://creativecommons.org/licenses/by-nc-sa/4.0/ | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Golf Management | en_US |
| dc.title | Marketing for Golf Management | en_US |
| dc.type | Book | en_US |
| dcterms.accessRights | Open Access | en_US |
| dcterms.educationLevel | College | en_US |
| dc.identifier.slug | https://openlibrary.ecampusontario.ca/catalogue/item/?id=fc3cd648-b9db-400a-989e-7a4e6d1cd9a7 | |
| ecO-OER.Adopted | No | en_US |
| ecO-OER.AncillaryMaterial | Yes | en_US |
| ecO-OER.InstitutionalAffiliation | Fanshawe College | en_US |
| ecO-OER.ISNI | 0000 0001 0487 5961 | en_US |
| ecO-OER.Reviewed | No | en_US |
| ecO-OER.AccessibilityStatement | Yes | en_US |
| ecO-OER.AccessibilityURI | Accessibility Statement: WCAG | https://ecampusontario.pressbooks.pub/mktggolfmanagement/front-matter/introduction/ | en_US |
| ecO-OER.CourseTitle | Fanshawe College, MKTG-1099 | en_US |
| lrmi.learningResourceType | Instructional Object - Lecture Material | en_US |
| lrmi.learningResourceType | Learning Resource - Textbook | en_US |
| lrmi.learningResourceType | Learning Resource - Book | en_US |
| ecO-OER.POD.compatible | Yes | en_US |
| dc.description.abstract | Marketing for Golf Management is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive digital marketing strategy. | en_US |
| dc.subject.other | Business & Economy | en_US |
| ecO-OER.VLS.Category | None | en_US |
| ecO-OER.VLS | No | en_US |
| ecO-OER.CVLP | No | en_US |
| ecO-OER.ItemType | Instructional Object | en_US |
| ecO-OER.ItemType | Textbook | en_US |
| ecO-OER.MediaFormat | eBook | en_US |
| ecO-OER.MediaFormat | en_US | |
| ecO-OER.VLS.cvlpSupported | No | en_US |
