This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described ...

Une introduction à l'utilisation des outils en technologie de l'information pour les processus opérationnels, stratégiques et tactiques ainsi que les prises de décision au sein des organisations

Principles of Marketing - Canadian Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in ...

Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing ...