Understanding business

Abstract

"Understanding Business" is a comprehensive introduction to the dynamic world of business. Designed with first-year college and university students in mind, particularly those new to the subject, this textbook provides a solid starting point for learners aspiring to build a career in business.

This OER explores the core functions of business operations, demonstrating how various departments collaborate to drive sales, manage financial resources, innovate products and services, engage customers, and make strategic decisions. It also covers vital themes such as ethical business practices, corporate social responsibility, teamwork, risk management, and personal financial literacy. In addition, readers are introduced to the principles of entrepreneurship and the critical roles that managers and leaders play in organizational success.

With a focus on Canadian economic and banking systems, this resource offers localized insights while maintaining a global perspective through examples drawn from Canada, the U.S., and beyond.