dc.contributor.author |
Author removed at request of original publisher |
|
dc.creator |
Author removed at request of original publisher |
|
dc.date.accessioned |
2018-02-26T20:55:18Z |
|
dc.date.available |
2018-02-26T20:55:18Z |
|
dc.date.issued |
2015 |
|
dc.identifier |
b9cff0bb-0045-4774-a0ad-a6e9b4ec3553 |
|
dc.identifier.uri |
https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/275 |
|
dc.description.tableofcontents |
1. What is Marketing? |
|
dc.description.tableofcontents |
2. Strategic Planning |
|
dc.description.tableofcontents |
3. Consumer Behavior: How People Make Buying Decisions |
|
dc.description.tableofcontents |
4. Business Buying Behavior |
|
dc.description.tableofcontents |
5. Market Segmenting, Targeting, and Positioning |
|
dc.description.tableofcontents |
6. Creating Offerings |
|
dc.description.tableofcontents |
7. Developing and Managing Offerings |
|
dc.description.tableofcontents |
8. Using Marketing Channels to Create Value for Customers |
|
dc.description.tableofcontents |
9. Using Supply Chains to Create Value for Customers |
|
dc.description.tableofcontents |
10. Gathering and Using Information: Marketing Research and Market Intelligence |
|
dc.description.tableofcontents |
11. Integrated Marketing Communications and the Changing Media Landscape |
|
dc.description.tableofcontents |
12. Public Relations, Social Media, and Sponsorships |
|
dc.description.tableofcontents |
13. Professional Selling |
|
dc.description.tableofcontents |
14. Customer Satisfaction, Loyalty, and Empowerment |
|
dc.description.tableofcontents |
15. Price, the Only Revenue Generator |
|
dc.description.tableofcontents |
16. The Marketing Plan |
|
dc.language.iso |
eng |
en_US |
dc.publisher |
University of Minnesota Libraries Publishing |
|
dc.relation.isformatof |
https://ecampusontario.pressbooks.pub/principlesofmarketing/ |
|
dc.relation.isreferencedby |
https://openlibrary.ecampusontario.ca/catalogue/item/?id=97063f04-395c-4d25-9c75-56b6652ed38d |
|
dc.rights |
CC BY-NC-SA | https://creativecommons.org/licenses/by-nc-sa/4.0/ |
en_US |
dc.subject |
Marketing |
|
dc.subject |
Selling |
|
dc.subject |
Customer Satisfaction |
|
dc.title |
Principles of Marketing |
en_US |
dc.type |
Book |
|
dcterms.accessRights |
Open Access |
|
dcterms.educationLevel |
College |
|
dc.identifier.slug |
https://openlibrary.ecampusontario.ca/catalogue/item/?id=b9cff0bb-0045-4774-a0ad-a6e9b4ec3553 |
|
ecO-OER.Adopted |
Yes |
|
ecO-OER.AncillaryMaterial |
No |
|
ecO-OER.Reviewed |
Yes|ca3ef |
|
ecO-OER.AccessibilityStatement |
Unknown |
|
lrmi.learningResourceType |
Learning Resource - Textbook |
|
ecO-OER.POD.compatible |
Yes |
|
dc.description.abstract |
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment. What is marketing? -- Strategic planning -- Consumer behavior : how people make buying decisions -- Business buying behavior -- Market segmenting, targeting, and positioning -- Creating offerings -- Developing and managing offerings -- Using marketing channels to create value for customers -- Using supply chains to create value for customers -- Gathering and using information : marketing research and market intelligence -- Integrated marketing communications and the changing media landscape -- Public relations, social media and sponsorships -- Professional selling -- Customer satisfaction, loyalty, and empowerment -- Price, the only revenue generator -- The marketing plan. |
en_US |
dc.subject.other |
Business & Economy - Business Management |
|
ecO-OER.ItemType |
Textbook |
|
ecO-OER.MediaFormat |
HTML/XML |
|
ecO-OER.MediaFormat |
PDF |
|