Introducing Marketing

Burnett, John

dc.contributor.author	Burnett, John
dc.creator	Burnett, John
dc.date.accessioned	2018-02-26T20:56:14Z
dc.date.available	2018-02-26T20:56:14Z
dc.date.issued	2011
dc.identifier	43e10e14-5534-4500-ad59-445d99f5f04b
dc.identifier.uri	https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/312
dc.description.tableofcontents	1. Introducing marketing
dc.description.tableofcontents	2. Understanding and approaching the market
dc.description.tableofcontents	3. Marketing research: an aid to decision making
dc.description.tableofcontents	4. Understanding buyer behavior
dc.description.tableofcontents	5. External considerations in marketing
dc.description.tableofcontents	6. Marketing in global markets
dc.description.tableofcontents	7. Introducing and managing the product
dc.description.tableofcontents	8. Communicating to mass markets
dc.description.tableofcontents	9. Pricing the product
dc.description.tableofcontents	10. Channel concepts: distributing the product
dc.language.iso	eng	en_US
dc.publisher	The Global Text Project
dc.rights	CC BY \| https://creativecommons.org/licenses/by/4.0/	en_US
dc.subject	Marketing
dc.subject	Buyer Behavior
dc.subject	Mass Markets
dc.title	Introducing Marketing	en_US
dc.type	Book
dcterms.accessRights	Open Access
dcterms.educationLevel	College
dc.identifier.slug	https://openlibrary.ecampusontario.ca/catalogue/item/?id=43e10e14-5534-4500-ad59-445d99f5f04b
ecO-OER.Adopted	No
ecO-OER.AncillaryMaterial	No
ecO-OER.Reviewed	Yes\|ddbe3
ecO-OER.AccessibilityStatement	Unknown
lrmi.learningResourceType	Learning Resource - Textbook
ecO-OER.POD.compatible	Yes
dc.description.abstract	Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.	en_US
dc.description.abstract	Description based on version viewed on BCcampus OpenEd website; title from pdf title page.	en_US
dc.subject.other	Business & Economy - Business Management
ecO-OER.ItemType	Textbook
ecO-OER.MediaFormat	PDF