Electronic Commerce : The Strategic Perspective

Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; Zinkhan, George M.

dc.contributor.author	Watson, Richard T.
dc.contributor.author	Berthon, Pierre
dc.contributor.author	Pitt, Leyland F.
dc.contributor.author	Zinkhan, George M.
dc.creator	Watson, Richard T.
dc.creator	Berthon, Pierre
dc.creator	Pitt, Leyland F.
dc.creator	Zinkhan, George M.
dc.date.accessioned	2018-02-26T20:59:19Z
dc.date.accessioned	George M. Zinkhan
dc.date.available	2018-02-26T20:59:19Z
dc.date.issued	2013
dc.identifier	d66ba74c-b571-43ac-9127-01b344dc78cd
dc.identifier.uri	https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/412
dc.description.tableofcontents	1. An Introduction
dc.description.tableofcontents	2. Electronic commerce technology
dc.description.tableofcontents	3. Web strategy: Attracting and retaining visitors
dc.description.tableofcontents	4. Promotion: Integrated Web communications
dc.description.tableofcontents	5. Promotion and purchase: Measuring effectiveness
dc.description.tableofcontents	6. Distribution
dc.description.tableofcontents	7. Service
dc.description.tableofcontents	8. Pricing
dc.description.tableofcontents	9. Post-Modernism and the Web: Societal effects
dc.language.iso	eng	en_US
dc.relation.isformatof	https://ecampusontario.pressbooks.pub/electroniccommerce/
dc.rights	CC BY \| https://creativecommons.org/licenses/by/4.0/	en_US
dc.subject	Electronic Commerce
dc.subject	Web Communications
dc.subject	Marketing
dc.title	Electronic Commerce : The Strategic Perspective	en_US
dc.type	Book
dcterms.accessRights	Open Access
dcterms.educationLevel	College
dc.identifier.slug	https://openlibrary.ecampusontario.ca/catalogue/item/?id=d66ba74c-b571-43ac-9127-01b344dc78cd
ecO-OER.Adopted	No
ecO-OER.AncillaryMaterial	No
ecO-OER.Reviewed	No
ecO-OER.AccessibilityStatement	Unknown
lrmi.learningResourceType	Learning Resource - Textbook
ecO-OER.POD.compatible	Yes
dc.description.abstract	This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.	en_US
dc.subject.other	Business & Economy - Business Management
ecO-OER.ItemType	Textbook
ecO-OER.MediaFormat	HTML/XML
ecO-OER.MediaFormat	PDF