Writing for Strategic Communication Industries

Roberts, Jasmine

dc.contributor.author	Roberts, Jasmine
dc.creator	Roberts, Jasmine
dc.date.accessioned	2018-02-26T21:00:42Z
dc.date.available	2018-02-26T21:00:42Z
dc.date.issued	2016
dc.identifier	2f77baeb-9b78-4346-9307-83dec9d69a67
dc.identifier.uri	https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/449
dc.description.tableofcontents	1. Defining Strategic Communication
dc.description.tableofcontents	2. Media Writing�Conventions, Culture, and Style
dc.description.tableofcontents	3. Strategic Communication Ethics
dc.description.tableofcontents	4. News Value
dc.description.tableofcontents	5. News Writing Basics
dc.description.tableofcontents	6. Feature Writing
dc.description.tableofcontents	7. Public Relations Industry
dc.description.tableofcontents	8. Media Relations
dc.description.tableofcontents	9. Public Relations Writing
dc.description.tableofcontents	10. Social Media�Uses and Messaging
dc.description.tableofcontents	11. Advertising Industry
dc.description.tableofcontents	12. Creating a Writing Portfolio
dc.language.iso	eng	en_US
dc.publisher	Ohio State University
dc.relation.isformatof	https://ecampusontario.pressbooks.pub/stratcommwriting/
dc.rights	CC BY \| https://creativecommons.org/licenses/by/4.0/	en_US
dc.subject	Business Communication
dc.subject	Marketing
dc.subject	Public Relations
dc.subject	Journalism
dc.title	Writing for Strategic Communication Industries	en_US
dc.type	Book
dcterms.accessRights	Open Access
dcterms.educationLevel	College
dc.identifier.slug	https://openlibrary.ecampusontario.ca/catalogue/item/?id=2f77baeb-9b78-4346-9307-83dec9d69a67
ecO-OER.Adopted	No
ecO-OER.AncillaryMaterial	No
ecO-OER.ISNI	0000 0001 2285 7943
ecO-OER.Reviewed	Yes\|96829
ecO-OER.AccessibilityStatement	Unknown
lrmi.learningResourceType	Learning Resource - Textbook
ecO-OER.POD.compatible	Yes
dc.description.abstract	Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book has straightforward chapters that use real-world examples to illustrate key points. It discusses different writing styles and techniques and provides examples of communication materials such as press releases, creative briefs, feature articles, and more. It includes embedded videos of insights from communication professionals, tips on pitching to the media, and a collection of popular sources for further explanation.	en_US
dc.subject.other	Humanities - Communication Studies
dc.subject.other	Business & Economy - Business Management
dc.subject.other	Support Resources - Learner Success
dc.subject.other	Support Resources - Career Development
ecO-OER.ItemType	Textbook
ecO-OER.MediaFormat	HTML/XML
ecO-OER.MediaFormat	PDF