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Strategic Marketing in the Global Forest Industries

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dc.contributor.author Hansen, Eric
dc.contributor.author Juslin, Heikki
dc.creator Hansen, Eric
dc.creator Juslin, Heikki
dc.date.accessioned 2020-09-02T17:00:20Z
dc.date.available 2020-09-02T17:00:20Z
dc.date.issued 2018-12-01
dc.identifier 39e98891-d96d-46f9-87a7-a347e83bb992
dc.identifier.uri https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/829
dc.description.sponsorship Publication and on-going maintenance of this textbook is possible due to grant support from Oregon State University Ecampus.
dc.description.tableofcontents 1. The Context of the Forest Industry and its Markets
dc.description.tableofcontents 2. Understanding Forest Products Marketing
dc.description.tableofcontents 3. The Marketing Environment, an Information Approach
dc.description.tableofcontents 4. Strategy and Strategic Planning
dc.description.tableofcontents 5. Marketing Structures
dc.description.tableofcontents 6. Marketing Functions
dc.description.tableofcontents 7. Putting together a Marketing Plan
dc.language.iso eng en_US
dc.publisher Oregon State University
dc.relation.isformatof https://open.oregonstate.education/strategicmarketing/
dc.rights CC BY-NC | https://creativecommons.org/licenses/by-nc/4.0/ en_US
dc.subject Forestry industry
dc.title Strategic Marketing in the Global Forest Industries en_US
dc.type Book
dcterms.accessRights Open Access
dcterms.educationLevel College
dc.identifier.slug https://openlibrary.ecampusontario.ca/catalogue/item/?id=39e98891-d96d-46f9-87a7-a347e83bb992
ecO-OER.Adopted No
ecO-OER.AncillaryMaterial No
ecO-OER.InstitutionalAffiliation Oregon State University en_US
ecO-OER.ISNI 0000 0001 2112 1969
ecO-OER.Reviewed No
ecO-OER.POD No
ecO-OER.AccessibilityStatement Unknown
lrmi.learningResourceType Learning Resource - Textbook
ecO-OER.POD.compatible Yes
dc.description.abstract The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry. en_US
dc.subject.other Public Services - Public Goods & Service Management
dc.subject.other Sciences - Earth Sciences
dc.subject.other Business & Economy - Business Management
ecO-OER.ItemType Textbook
ecO-OER.MediaFormat eBook
ecO-OER.MediaFormat HTML/XML
ecO-OER.MediaFormat PDF


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