Write Like a PR Pro : Why Writing Is Still Crucial in a Digital and Visual World

Sterenberg, Mary

dc.contributor.author	Sterenberg, Mary
dc.contributor.other	Edwards, Kaitlyn
dc.contributor.other	Loss, Anna
dc.contributor.other	Bey, Adam
dc.contributor.other	Duffy, Alexis
dc.date.accessioned	2021-11-29T16:21:46Z
dc.date.available	2021-11-29T16:21:46Z
dc.date.issued	2017
dc.identifier	197b3a46-696f-4109-8028-10bfda33f558
dc.identifier.uri	https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/934
dc.description.tableofcontents	I. PR Writing and Planning Basics
dc.description.tableofcontents	II. Writing for Owned Media
dc.description.tableofcontents	III. Writing for Social Media
dc.description.tableofcontents	IV. Writing for Video and Visuals
dc.description.tableofcontents	V. Writing for Earned Media
dc.language.iso	eng	en_US
dc.publisher	Ohio State University	en_US
dc.publisher	Ohio State University
dc.relation.isformatof	https://ohiostate.pressbooks.pub/writelikeapro/
dc.rights	CC BY-NC \| https://creativecommons.org/licenses/by-nc/4.0/	en_US
dc.title	Write Like a PR Pro : Why Writing Is Still Crucial in a Digital and Visual World	en_US
dc.type	Book	en_US
dcterms.accessRights	Open Access	en_US
dcterms.educationLevel	University - Undergraduate
dc.identifier.slug	https://openlibrary.ecampusontario.ca/catalogue/item/?id=197b3a46-696f-4109-8028-10bfda33f558
ecO-OER.Adopted	No	en_US
ecO-OER.AncillaryMaterial	No	en_US
ecO-OER.InstitutionalAffiliation	Ohio State University	en_US
ecO-OER.ISNI	0000 0001 2285 7943	en_US
ecO-OER.Reviewed	No	en_US
ecO-OER.AccessibilityStatement	Unknown
lrmi.learningResourceType	Instructional Object - Video Asset	en_US
lrmi.learningResourceType	Learning Resource - Textbook	en_US
lrmi.learningResourceType	Learning Resource - Reference Material	en_US
ecO-OER.POD.compatible	Yes	en_US
dc.description.abstract	Print and electronic communication, social media and even visual messaging all require a core skill: writing. This book is a practical guide to planning and writing strategically, concisely and effectively for many of the communication channels used in the current public relations environment. It connects students to professionals with expertise in different aspects of message creation and highlights the types of writing and other skills needed to be competitive in the current communication job market.	en_US
dc.subject.other	Humanities - Communication Studies	en_US
ecO-OER.ItemType	Learning Resource
ecO-OER.MediaFormat	eBook
ecO-OER.MediaFormat	PDF