Please use this identifier to cite or link to this item:
https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1705
Title: | Principles of Marketing |
Authors: | Unknown, Unknown |
Keywords: | Marketing |
Issue Date: | 11-Aug-2022 |
Publisher: | Fanshawe College Pressbooks |
Abstract: | Principles of Marketing - Canadian Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities as well as key terms at the end of each chapter. |
URI: | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1705 |
Other Identifiers: | 0ca23b38-96fd-4c20-954f-234506e55ae0 |
Appears in Collections: | Ontario OER Collection |
Files in This Item:
File | Description | Size | Format | |
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Principles-of-Marketing-1671467566.epub | %%dl%% EPUB | 25.98 MB | EPUB | View/Open |
Principles-of-Marketing-1671467612.pdf | %%dl%% Digital PDF | 27.91 MB | View/Open | |
Principles-of-Marketing-1671467582.odt | %%dl%% OpenDocument | 26.85 MB | Open Document Text | View/Open |
Principles-of-Marketing-1671467604.-htmlbook.html | %%dl%% HTMLBook | 1.91 MB | HTML | View/Open |
Principles-of-Marketing-1671467635._print.pdf | %%dl%% Print PDF | 45.62 MB | View/Open | |
Principles-of-Marketing-1671467582.xml | %%dl%% Pressbooks XML | 3.54 MB | XML | View/Open |
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