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Please use this identifier to cite or link to this item: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1705
Title: Principles of Marketing
Authors: Unknown, Unknown
Keywords: Marketing
Issue Date: 11-Aug-2022
Publisher: Fanshawe College Pressbooks
Abstract: Principles of Marketing - Canadian Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities as well as key terms at the end of each chapter.
URI: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/1705
Other Identifiers: 0ca23b38-96fd-4c20-954f-234506e55ae0
Appears in Collections:Ontario OER Collection

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Principles-of-Marketing-1671467566.epub%%dl%% EPUB25.98 MBEPUBView/Open
Principles-of-Marketing-1671467612.pdf%%dl%% Digital PDF27.91 MBPDFView/Open
Principles-of-Marketing-1671467582.odt%%dl%% OpenDocument26.85 MBOpen Document TextView/Open
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