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https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/2564| Title: | Digital Marketing Fundamentals |
| Authors: | Wu, Ruhai Aguayo Lopez, Monica |
| Keywords: | Digital marketing Marketing Advertising |
| Issue Date: | 1-Apr-2026 |
| Publisher: | DeGroote School of Business, McMaster University |
| Abstract: | Digital Marketing Fundamentals (2026) is an open-access training guide by Dr. Ruhai Wu of McMaster University that bridges digital marketing theory and practical application. It provides a comprehensive roadmap for mastering search engine optimization, user-centric website design, digital advertising, and social media strategy using data-driven tools. |
| URI: | https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/2564 |
| Other Identifiers: | 904777d8-34da-4468-8150-4cb55d3f7751 |
| Appears in Collections: | Ontario OER Collection |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Digital-Marketing-Fundamentals-by-Dr.-Ruhai-Wu.pdf | %%dl%% Digital PDF | 5.85 MB | View/Open | |
| Digital-Marketing-Fundamentals-by-Dr.-Ruhai-Wua-ccreport.html | %%acc%% Accessibility Report (HTML) | 8.05 kB | HTML | View/Open |
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