Please use this identifier to cite or link to this item:
|Title:||Principles of Marketing|
|Authors:||University of Minnesota: Open Library|
Author removed at request of original publisher
|Description:||Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment.|
Principles of Marketing by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.--title page verso.
What is marketing? -- Strategic planning -- Consumer behavior : how people make buying decisions -- Business buying behavior -- Market segmenting, targeting, and positioning -- Creating offerings -- Developing and managing offerings -- Using marketing channels to create value for customers -- Using supply chains to create value for customers -- Gathering and using information : marketing research and market intelligence -- Integrated marketing communications and the changing media landscape -- Public relations, social media and sponsorships -- Professional selling -- Customer satisfaction, loyalty, and empowerment -- Price, the only revenue generator -- The marketing plan.
Author removed at request of original publisher. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.
Online version, 2015 edition; title from PDF (viewed on July 26, 2016).
|Appears in Collections:||Ontario OER Collection|
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|Principles-of-Marketing-1445970553._vanilla.xml||%%downloads%%WP XML||3.13 MB||XML||View/Open|
|Principles-of-Marketing-1483460975.pdf||%%pod%%Print PDF||31.37 MB||View/Open|
|Principles-of-Marketing-1483461043.xml||%%downloads%%PB XML||3.39 MB||XML||View/Open|
|Versioning History.docx||13.36 kB||Microsoft Word||View/Open|
|Principles_of_Marketing_COVER.jpg||%%cover%%Cover image: Stocksnap (https://pixabay.com/photo-2590023/) is used under CC0 (https://creativecommons.org/publicdomain/zero/1.0/)||2.4 MB||JPEG||View/Open|
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