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Title: Writing for Strategic Communication Industries
Authors: Roberts, Jasmine
Keywords: Business Communication
Public Relations
Issue Date: 2016
Publisher: Ohio State University
Abstract: Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book has straightforward chapters that use real-world examples to illustrate key points. It discusses different writing styles and techniques and provides examples of communication materials such as press releases, creative briefs, feature articles, and more. It includes embedded videos of insights from communication professionals, tips on pitching to the media, and a collection of popular sources for further explanation.
Other Identifiers: 2f77baeb-9b78-4346-9307-83dec9d69a67
Appears in Collections:Ontario OER Collection

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