Please use this identifier to cite or link to this item: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/829
Title: Strategic Marketing in the Global Forest Industries
Authors: Eric Hansen
Heikki Juslin
Keywords: Forestry industry
Issue Date: 1-Dec-2018
Publisher: Oregon State University
Description: The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
URI: https://openlibrary-repo.ecampusontario.ca/jspui/handle/123456789/829
Appears in Collections:Ontario OER Collection



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