Abstract:
This micro-credential examines the Business-to-Consumer (B2C) sales
process used in the small business environment. It is designed to help you
navigate today’s evolving markets and develop or improve your
entrepreneurial sales skills so that you can efficiently move customers
through the sales cycle. You will learn about buyer motivation, how to work
with prospects, manage your sales activities, build relationships with
customers and business contacts, anticipate and manage needs, create
customer-focused sales solutions, negotiate and close sales and how to get
the most out of the follow-up process.
